Wolf Trap Foundation for the Performing Arts

In my present role, I oversee social media efforts for a company that hosts 200+ annual performances and events. I develop and launch targeted Meta, TikTok, X/Twitter and LinkedIn social media campaigns, formulate messaging, and distribute content with consistency. I also oversee organic social media copywriting, reporting, and multimedia initiatives. I have been recognized as a solid leader who consistently expands awareness of the organization. Current responsibilities and achievements include:

• Create and deploy paid and organic digital campaigns to convey information concerning the Foundation.

• Inform the public regarding programs, events, and services offered by the Foundation.

• Establish and strengthen professional relationships with media, influencers, representatives of artists, and photographers; create or contract for creative needs with the aforementioned professionals.

• Review data, analyze metrics, and determine effectiveness of each campaign; execute adjustments as required.

• Generate and launch customer engagement strategies comprised of contests, giveaways, and influencer content.

• Craft artist engagement strategies such as takeovers, live streams, and other digital opportunities.

• Integrate diversity initiatives including language specific campaigns.

• Formulate genre campaigns that afford consumers programming that aligns with personal interests.

• Fueled social media followers by 20% YOY with consistency.

• Launched new platforms such as LinkedIn, Threads, and TikTok; created inaugural DEI initiatives including Spanish language and genre-specific marketing campaigns.

• Commended as a key player who helped surpass the benchmark of $25M in one season.

Skills:

Writing · Data Analysis · Leadership Development · Strategic Communications · Media Relations · Key Performance Indicators · Revenue Streams · Copywriting · Digital Marketing · Social Media Marketing · Project Management · New Business Opportunities · Web Content Writing · Analytical Skills · Social Media Advertising · Adobe Creative Suite · Marketing · Content Management Systems (CMS) · Time Management · Events Coordination · Content Management · Social Media · Social Media Measurement · Creative Strategy · Customer Service · Corporate Communications · Reputation Management · Content Strategy · Communication

NetWeave Social Networking

While in this position, I assisted clients working with Manatee County’s premier digital marketing agency. I conferred with clients, determined campaign needs, and created content for businesses in various industries. I also provided continuous expertise while generating sound paid and organic content. My other duties and achievements entailed:

• Established and strengthened relationships with customers and contracted for services.

• Drafted, scheduled, and monitored posts across social media platforms.

• Developed comprehensive campaigns subsequently launched on Facebook, Twitter, LinkedIn, Instagram, and Google My Business.

• Developed and published web articles; monitored and reported feedback regarding online reviews.

• Oversaw an expansive client database comprised of Special Olympics Florida, Holy Land Experience, International Drive Orlando, I-Drive 360, Museum of Osteology, and Gatorland Orlando.

Skills:

Writing · Strategic Communications · Key Performance Indicators · Revenue Streams · New Business Opportunities · Analytical Skills · Marketing · Social Media · Customer Service · Corporate Communications · Reputation Management

Dolphin Research Center

At this point in my career, I engaged with stakeholders, discussed organizational objectives, and generated social media and digital communications strategies in support of those goals. I also developed and launched engaging campaigns across Facebook, Twitter, Instagram, Google+, Pinterest, Vine, MeetUp, and TripAdvisor. My other responsibilities and accomplishments included:

• Crafted strong narratives and built audiences via content engagement.

• Oversaw relationships with media, press, influencers, and industry peers.

• Generated media assets comprised talking points, scripts, web articles, and newsletter articles.

• Prepared for on-site media visits and ensured stellar in-person presentations.

• Developed stories subsequently pitched to the media for coverage.

• Participated in manatee rescue missions and updated the media and public, as required.

• Contributed to management of marketing, advertising, and promotional materials.

• Managed website, orchestrated new content, and supported other departments accessing the site.

• Led writing and editing efforts for Dolphin Society Newsletter and Gray Cross.

• Wrote content for monthly What’s New and Pod Update features and stories.

• Represented DRC at Florida Attractions Association and local chambers of commerce events.

• Aided with Alliance of Marine Mammal Parks & Aquariums communications projects.

• Expanded Facebook from 3,000 to 100,000 followers in 1.5 years.

• Led the complete overhaul, redesign, and relaunch of the website including SEO improvements.

• Collaborated with large media outlets including CNN, Miami Herald, Discovery, and National Geographic, among others.

Skills:

Writing · Event Management · Public Relations · Strategic Communications · Media Relations · Key Performance Indicators · Revenue Streams · New Business Opportunities · Analytical Skills · Marketing · Social Media · Customer Service · Corporate Communications · Reputation Management · Production Assistance · Web Content Writing

Body Language Institute

In this role, I oversaw marketing, public relations, and content writing for New York Times Best-Selling Author and Award-Winning Keynote Speaker Janine Driver. Responsibilities and achievements included:

• Crafted media responses on behalf of the President and CEO, including responding to and providing expertise knowledge on public body language inquiries for celebrities and politicians.

• Pitched and wrote television segments for Dr. Oz, Today Show, CNN, The Talk, and Good Morning America.

• Led social media and online engagement for highest rated Dr. Oz segment of that time.

• Replied to print publications as Janine Driver resulting in published content in Us Weekly, Entertainment Weekly, People, Life & Style, Globe, In Touch, and National Inquirer.

• Ghostwrote chapter in the New York Times Best-Selling book “You Can’t Lie To Me.”

• Prepared and organized media visits and live tweeted as Janine Driver during studio appearances.

• Contributed to management of marketing, advertising, and promotional materials.

• Managed website, wrote and uploaded content for Psychology Today.

• Participated in and oversaw Body Language Institute classes and workshops.

Skills:

Writing · Strategic Communications · Key Performance Indicators · New Business Opportunities · Analytical Skills · Social Media · Corporate Communications · Reputation Management · Communication · Content Management · Content Management Systems (CMS) · Content Strategy · Copywriting · Events Coordination · HTML · Marketing · Media Relations · Production Assistance · Public Relations · Web Content Writing